
Our Values
THE ROOKS STANDARD
Six non-negotiable principles that separate potential from performance. Every person who trains here—from high school to the pros—sticks to this code. No shortcuts. No compromises. Just calculated moves toward excellence.

Intensity
Every rep matters.
Every session counts.
Strategy
Think ahead.
Train smart.
Focus
Zero distractions.
100% focus.
Community
Iron sharpens iron.
We rise together.
Self-Improvement
Professional standards. Championship habits.
Results
No excuses.
Just outcomes.

Become a Rooks Member
Unlimited access to the gym, fields, spa, and lounge areas, plus connect with a community of top performers