Last Revised: 07/17/2025
1. Introduction
Rooks Performance LLC ("Rooks Performance," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of our website visitors and members. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site") or use our services.
This Privacy Policy applies to all visitors of our Site, applicants for membership, and members of our athletic performance facility. By using our Site or services, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
We collect information you provide directly to us, information we collect automatically when you use our Site, and information from third-party sources.
Information You Provide to Us:
Account Information: Name, email address, phone number, date of birth, mailing address
Membership Application Information: Athletic background, emergency contact information, health-related information relevant to training
Payment Information: Billing address and payment card information (processed securely through third-party payment processors)
Communications: Information you provide when you contact us or communicate through the Site
User Content: Any content you submit through the Site or member portal
Information We Collect Automatically:
Log Information: IP address, browser type, operating system, referring URLs, pages viewed, access times
Device Information: Device type, unique device identifiers, mobile network information
Cookies and Tracking Technologies: We use cookies, pixel tags, and similar technologies to collect information about your browsing activities
Information from Third Parties:
Gymdesk: Information related to your member portal usage and gym check-ins
Social Media: If you interact with us through social media platforms
References: Information from coaches, trainers, or references you provide
3. How We Use Your Information
We use the information we collect to:
Process membership applications and maintain member accounts
Provide, maintain, and improve our services
Process payments and send transaction confirmations
Send administrative information, such as updates to our terms or policies
Respond to your comments, questions, and provide customer service
Send marketing communications (with your consent where required)
Monitor and analyze usage patterns and trends
Detect, prevent, and address technical issues and security threats
Comply with legal obligations and enforce our policies
Facilitate athlete development and training programs
Coordinate with coaches, trainers, and support staff as necessary for services
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:
Service Providers: With third-party vendors who perform services on our behalf, including:
Gymdesk (member portal management)
Payment processors
Email service providers
Cloud storage providers
Analytics providers
Legal Requirements: If required to do so by law or in response to valid requests by public authorities
Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business
Consent: With your consent or at your direction
Protection of Rights: When we believe disclosure is necessary to protect our rights, privacy, safety, or property, or that of our users or others
Aggregated Information: We may share aggregated or de-identified information that cannot reasonably be used to identify you
5. Children's Privacy and COPPA Compliance
Users Under 13: We do not knowingly collect personal information from children under 13 years of age. If we discover we have collected information from a child under 13 without parental consent, we will delete that information immediately.
Users Ages 13-17: We accept users who are at least 15 years old. For users under 18:
Parents or guardians must provide consent before minors can become members
Parents/guardians may request to review, modify, or delete their child's personal information
We do not condition a child's participation on disclosure of more personal information than is reasonably necessary
We do not sell or otherwise disclose personal information of minors without parental consent
Parental Rights: Parents or guardians may:
Review their child's personal information
Request deletion of their child's information
Refuse to allow further collection or use of their child's information
Receive notice of and consent to our practices regarding collection and use
To exercise these rights, please contact us using the information in Section 12.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
Encryption of sensitive data in transit and at rest
Regular security assessments and updates
Access controls and authentication requirements
Employee training on data protection
Secure data storage and disposal practices
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain personal information for as long as necessary to:
Provide our services and maintain your account
Comply with legal obligations
Resolve disputes and enforce our agreements
Fulfill the purposes outlined in this Privacy Policy
When we no longer need to retain your information, we will securely delete or anonymize it.
8. Your Rights and Choices
Access and Update: You may access and update your account information through the member portal or by contacting us.
Marketing Communications: You may opt out of receiving marketing emails by following the unsubscribe instructions in those emails or by contacting us. Note that you will continue to receive transactional and account-related communications.
Cookies: Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject cookies, but this may affect Site functionality.
California Privacy Rights: California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
Right to know what personal information we collect, use, and disclose
Right to request deletion of personal information
Right to opt out of the sale of personal information (we do not sell personal information)
Right to non-discrimination for exercising privacy rights
9. Third-Party Links and Services
Our Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.
10. International Data Transfers
If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Site, you consent to such transfer.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" above. For material changes, we may provide additional notice via email or through the Site.
12. Contact Information
If you have questions about this Privacy Policy, our privacy practices, or to exercise your rights, please contact us at:
Rooks Performance LLC
Attn: Legal Compliance
11550 Hunt Lane
Guthrie, Oklahoma 73044
Email: info@rooksperformance.com
For COPPA-related inquiries or parental rights requests, please email: info@rooksperformance.com with "Parental Rights Request" in the subject line.
13. Additional Information for Specific States
Nevada Residents: Nevada residents may opt out of the sale of covered information by contacting us (note: we do not currently sell personal information).
European Visitors: If you are visiting from the European Economic Area, you may have additional rights under the General Data Protection Regulation (GDPR). Please contact us for more information.
Parental Consent for Minors
For users under 18, parental or guardian consent is required. By allowing a minor to use our Site, parents or guardians are deemed to have consented to this Privacy Policy and our Terms of Use on behalf of the minor. A written parental consent form is available upon request by contacting us at info@rooksperformance.com.